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August 3, 2013 AT 12:00 am

Pixar’s John Lasseter on Creativity, and Disney Infinity

Pixar’s John Lasseter on Creativity, and Disney Infinity.

On August 18, Disney will release Disney Infinity, its largest-ever video game effort.Infinity does something unheard of in the Disney universe: It brings well-known characters from different Disney and Pixar properties–Pirates of the Caribbean, Cars,Monsters University, etc.–into a single environment.

“Everything I do and everything Pixar does is based on a simple rule: Quality is the best business plan, period.


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