For most companies, coming up with new merchandise is a fastidious process–endless drafts, tons of tweaking, and precise adherence to the overall brand. Not so with the latest gear from Electric Deluxe, an experimental record label from the Netherlands. Its new t-shirts and tote bags were the product of a strange audiovisual experiment.
The work comes courtesy of Studio Hands, a Dutch design house. What better way to represent an experimental label, they thought, than with an actual experiment? So they set out to transform Electric Deluxe’s logo, as well as a headshot of its founder, electronic producer Speedy J, using sound itself. They call it Audio Transmitted Merhcandise.