But the hysteria had the desired effect. It blew up Kickstarter’s modus vivendi. Although the company, which takes a 5% revenue cut, let the glowing-plant project proceed, its management has quietly slipped a new no-no into its ever-growing list of prohibitions: “Projects cannot offer genetically modified organisms as a reward.” In the company’s only public comments on the controversy, in an interview with The Verge website, co-founder Yancey Strickler suggested that the change is modest, because it limits only rewards, not projects themselves. But everyone knows that rewards are crucial to success. People don’t want T-shirts of glowing plants. They want glowing plants.
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