At 3:37 is when Gareth talks about agencies becoming more hacker-like –
At Cannes Lions 2013, Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, warns that the current state of the advertising industry is uncreative, falling behind culture, and heading towards stagnation. Instead, he argues that the idea of “hacking” is key for the industry to thrive and demands that people cultivate a healthy disregard for advertising.
Facebook is an advertising company, started by a hacker. Apple was started, by hackers. Companies have hack days, the White house has a hack day. Brands love it when people hack, mod and share their products (well, usually – the smart ones do). It will be interesting to see if and how ad agencies convince their clients (and themselves) to celebrate hacking in its many forms.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — Transforming Today’s Bad Jobs into Tomorrow’s Good Jobs
Wearables — Etching a stencil
Electronics — Is your op amp going crazy?
Biohacking — Token – A Wearable Ring with NFC & Bluetooth
No comments yet.
Sorry, the comment form is closed at this time.