“Stop becoming advertising people and become hackers” – Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners
At 3:37 is when Gareth talks about agencies becoming more hacker-like –
At Cannes Lions 2013, Gareth Kay, Chief Strategy Officer at Goodby Silverstein & Partners, warns that the current state of the advertising industry is uncreative, falling behind culture, and heading towards stagnation. Instead, he argues that the idea of “hacking” is key for the industry to thrive and demands that people cultivate a healthy disregard for advertising.
Facebook is an advertising company, started by a hacker. Apple was started, by hackers. Companies have hack days, the White house has a hack day. Brands love it when people hack, mod and share their products (well, usually – the smart ones do). It will be interesting to see if and how ad agencies convince their clients (and themselves) to celebrate hacking in its many forms.
8-6-2021 (August 6, 2021) is the Snakiest day of the year and it’s also this year’s CircuitPython Day! The day highlights all things CircuitPython and Python on Hardware. See you there!
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.