When small businesses reach a certain volume in sales, they often consider outsourcing their fulfillment operations to what’s known as a third-party logistics provider, or “3PL,” meaning that someone else takes responsibility for the packing and shipping. In part, this is because it can take a lot of time and money to build a successful in-house operation, but Ms. Zander has no interest in doing anything of the sort.
At Jimmy Beans, which sells knitting yarn online from its base in Reno, Nev., fulfillment is a critical part of the company’s customer-service operations. “I would never outsource it in a million years,” she said.
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