Voting resources, early voting, and poll worker information - VOTE. ... Adafruit is open and shipping.
0

How To Fund A Hardware Startup by @marcbarros #makerbusiness

Zqh2Zdxecsevqg Small
How To Fund A Hardware Startup.

Hardware is a cash flow business. It takes money to get to market, and even more money to scale your company. This means that your funding strategy is second in priority only to creating an amazing product.

I got the funding strategy wrong at Contour.

Despite being a $30 million business with award-winning growth (#7 on the Inc500, we couldn’t properly fund the business. Being number two in a fast-growing category wasn’t enough as every investor wanted to lead the market, not follow it. In the end Contour ran out of money, which is still mind blowing when you consider that the company had hundreds of thousands of customers.

Contour losing the category wasn’t a result of the decisions made at the end. In reality Contour lost almost two years before when our competitor raised $80M to our $5M. It was at that point that we should have stepped back and re-thought our strategy, but instead we plowed forward and assumed number two could get just as much funding. We couldn’t.

A lack of proper funding prevented us from fulfilling customer demand, growing brand awareness, and staying in front of the innovation curve. Our lead in product quickly deteriorated as a lack of cash prevented us from moving the business forward.

Read more.


Adafruit 2207

We are thrilled to publish the ultimate series of articles for makers (or anyone) looking to get in to hardware – How To Build A Hardware Startup – A complete guide from idea to market fit by Marc Barros.

Know Your Why
Have A Purpose
Picking Your Co-Founders
Finding The Right Market
Minimal Viable Product
Pricing Your Product
Creating Your Brand
Picking A Brand Name
Picking The Right Supplier
Deciding to Crowdfund
Life After Crowdfunding
Building Retail Distribution
The Cost of Retail
Building Brand Awareness
Poor Quality Will Kill You
Hardware Startup Metrics

Learn more.


We’ll have Marc on an upcoming hangout, post up any follow up questions/comments here and on Google+



Adafruit has had paid day off for voting for our team for years, if you need help getting that going for your organization, let us know – we can share how and why we did this as well as the good results. Here are some resources for voting by mail, voting in person, and some NY resources for our NY based teams as well. If there are additional resources to add, please let us know – adafruit.com/vote

Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.

Join 24,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


Maker Business — To make it through a tough business cycle, layoffs should be a last resort

Wearables — Rub’n’buff

Electronics — Multimeter Bandwidth – AC Signal

Python for Microcontrollers — Python on Microcontrollers Newsletter: CircuitPython 6 Release Candidate, new hardware & more! #Python #Adafruit #CircuitPython #ElectronicHalloween @micropython @ThePSF

Adafruit IoT Monthly — Matrix Portal, Solar Lawn Sprinkler and more!

Microsoft MakeCode — micro:bit version 2 Announced!

EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — New Products 10/21/2020 Featuring Adafruit Voice Bonnet for Raspberry Pi – Two Speakers + Two Mics (Video)

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.