To celebrate Halloween with style, wedü unleashed an interactive, Twitter-powered chattering skull, affectionately named “Yorick”.
Powered by a fairly nerdy mix of technology, Yorick narrates tweets from select brands and organizations, as well as those sent to his Twitter account @wedurick (wedü + Yorick).
Only a few days into his afterlife with the agency, Yorick became a featured event with video streaming service Livestream, where he’s earned many hundreds of followers.
Yorick wasn’t built for a specific marketing goal, but for the sake of giving people something fun and novel to play with this Halloween season. In spite of this, or more likely because of it, he’s quickly becoming a widely shared experience from our agency….
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