Inside Sony headquarters, at the heart of Tokyo’s Shinagawa district, Yasuhiro Ootori is about to reveal something that almost no one outside the Japanese tech giant has ever seen: the inside of a PlayStation 4.
It’s the middle of October, four weeks before the new game console is due to reach stores in the U.S. and Canada, and Ootori — director of the mechanical engineering team in charge of the PS4 — is surrounded by a phalanx of other Sony engineers, several PR handlers, two journalists, and six guys set to capture the moment on video. Not to mention the interpreter who will instantly translate his commentary into English.
The video producer slaps his hands in front of the two cameras — an imitation of an old movie clapboard — and the Sony man spends the next hour and half taking the console apart, piece by sacred piece. He even wears white gloves. It’s the world’s first PlayStation 4 teardown.
Electronic makers will either publish their own tear downs, or just send stuff in advance to iFixit. What’s inside is becoming more interesting and important to people.