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December 2, 2013 AT 6:00 am

Shopping for a Girl? Consider Science and Engineering Toys

Future Scientist Onesiephoto via towardthestars.com

In the wake of the GoldiBlox viral video ad, Claire Cain Miller at the NYTimes highlights a few brands that provide options for parents looking to buy science and engineering toys for girls:

Sofia the First, a new Disney princess decked out in a lavender gown, is high on most retailers’ list of the hottest toys this holiday season. But if you’re shopping for a girl, why not skip the doll aisle for toys that encourage science and engineering?

That’s the Black Friday message from a small group of toy makers who say they are frustrated that there are separate lists for girls’ toys and boys’ toys in the first place. They have been led by GoldieBlox, the company whose “Girls” ad went viral this month (and got the company into some trouble with the Beastie Boys, whose song it rewrote)…

Read more.


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