December 5, 2013 AT 1:00 am

Microsoft & Warner Bros offer 3D printer blueprint for The Hobbit ‘Key to Erebor’ #3DThursday #3DPrinting

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While RPF members already bagged the Key to Erebor nearly a year ago, here’s an interesting development: a (fairly) mainstream marketing campaign with a 3D model as the prize! Microsoft & Warner Bros offer 3D printer blueprint for The Hobbit ‘Key to Erebor’, via 3Ders.org:

To support the 13th December release of The Hobbit: Desolation of Smaug, Microsoft and Warner Bros announced the launch of a new cross-platform campaign and are offering a free 3D printer blueprint of The Key of Erebor from the film.

The ad campaign will run across Windows 8, MSN, Xbox 360, with an interactive, deep-dive into the film, including information about key characters, events and artefacts from the movie, actor biographies, behind-the-scenes videos and desktop wallpapers available for download.

The most interesting part is a 3D printer blueprint. The campaign will also offer Hobbit fans a free blueprint download for a 3D-printed model of “The Key to Erebor” – a major artefact in the film’s plot. Fans will be invited to produce their very own collectable memorabilia from The Hobbit: The Desolation of Smaug for the cost of the print. The download will become available on the day the film is released: 13th December 2013.

Read more. And the prop below kicked off a round of RPF activity last January:

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