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December 16, 2013 AT 5:00 am

jed berk’s ITS-A-BOB – A New Social Play Experience with Balloons

A new project from jed berk, creator of the ALAVs and Blubberbots: ITS-A-BOB – A New Social Play Experience with Balloons:

Everyone has a childhood memory of playing with a balloon and letting it go. The “you can let go” moment is the feeling and timeless experience that itsabob recreates — over and over.

Itsabob allows kids and adults alike to watch their balloon float away and retrieve it back again. It extends playtime with one of the most universal toys in the world—a balloon.

The itsabob is a toy for the kid in all of us.

The itsabob works with a balloon. You squeeze the itsabob to bring the balloon down and when you let go, the balloon floats up again….

Read more.

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