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Virtual World by Gareth Pugh and Inition at Selfridges

Gareth-Pugh-and-Inition-Monolith-virtual-reality-installation-at-Selfridges_dezeen_1sq

via dezeen.com:

Visitors to London department store Selfridges can take a virtual reality tour created by technology company Inition inside a helmet by fashion designer Gareth Pugh.

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Gareth Pugh worked with Inition to create a “multi-sensory experience” called Monolith, installed at Selfridges for the Festival of Imagination taking place this month.

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