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February 12, 2014 AT 7:40 am

Smart Fabrics Conference – Reebok Interview #WearableWednesday

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The upcoming Smart Fabrics + Wearable Technology conference (April 23-25 in SF) has an interview with Paul Litchfield from Reebok:

In your opinion why are wearable technologies and smart fabrics such an interesting fit for athletic applications? How do you see this field developing in the next 5 years?

For the fitness generation, the use of wearable electronics is the next opportunity to engage and inform them about their health and wellness. Smart fabrics and wearable technologies are pivotal as the delivery system for providing these biometric measurements to the user. Over the next 5 years, it is critical for wearable technologies and smart fabrics to provide an interface with the user that is transparent in the fit, feel and styling yet provides continuous data streams that will enable the fitness electronics systems to provide real-time pertinent biometric measurement.

If you had a wish list for a new wearable technology feature that could be implemented in your products, what would you wish for from technology developers?

The most important attributes for wearable technologies are to provide simple physiological performance measurements that assist the user in understanding the status of their health and wellness, in a way that does not interfere with nor restrict the natural movement of any fitness activity. The ideal wearable technology will be transparent for the consumer in use but will be apparent in the quality of information provided.

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