Wonderful subway ad shows a woman’s hair blowing around whenever a train arrives @Raspberry_Pi #piday #raspberrypi

A Swedish hair-care company had this simple, great idea for their ads in subway stations and they used Raspberry Pis to implement it! Via Adweek.

This fun digital subway ad in Sweden for hair-care products was rigged up to recognize when trains entered the station—and then showed a woman’s hair blowing all around, as though windswept by the train. It’s a simple, delightful effect—playful, responsive and seemingly magical in the way it erases the line between ad and environment.

Ad agency Akestam Holst and production company Stopp produced the ad for Apotek Hjärtat’s Apolosophy products. Stopp in Stockholm says the ad was scheduled to be just a one-day stunt. But Clear Channel loved it so much that they kept it live for five more days “as a way for them to show the opportunities their screens can offer.”

The ad agency explained how they made the project: “…we needed to build a device that could be calibrated to sense the arrival of the train and not react to passing passengers. Using an ultra sonic sensor, connected to a Raspberry Pi and a local network socket, we connected our device to the screens computer where the film could be activated by the passing trains.

Read more.

Thanks to James Cromwell for sending this our way!


Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7:30pm ET! To join, head over to YouTube and check out the show’s live chat and our Discord!

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Join over 38,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

CircuitPython – The easiest way to program microcontrollers – CircuitPython.org


New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — New Products 11/15/2024 Featuring Adafruit bq25185 USB / DC / Solar Charger with 3.3V Buck Board! (Video)

Python for Microcontrollers – Adafruit Daily — Python on Microcontrollers Newsletter: A New Arduino MicroPython Package Manager, How-Tos and Much More! #CircuitPython #Python #micropython @ThePSF @Raspberry_Pi

EYE on NPI – Adafruit Daily — EYE on NPI Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey

Adafruit IoT Monthly — The 2024 Recap Issue!

Maker Business – Adafruit Daily — Apple to build another chip at TSMC Arizona

Electronics – Adafruit Daily — SMT Tip – Stop moving around!

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !


No Comments

No comments yet.

Sorry, the comment form is closed at this time.