“Our fourth quarter financial results were driven by a holiday season characterized by lower store traffic, intense promotional activity particularly in consumer electronics, a very soft mobility marketplace and a few operational issues. Even in this environment, we’re continuing to make progress on the five pillars of our turnaround plan: repositioning the brand, revamping the product assortment, reinvigorating the stores, operational efficiency and financial flexibility.
In NYC RadioShack has their new rebranded stores opening/relaunching, they’re more BestBuy+Apple store looking with sections devoted to things like Beats headphones vs just cables and cell phones. They’re moving the “brand” away from DIY to DIT (see video above). See previous coverage here.
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