Why Is Momentum Hard?
On one hand, you can add so many ideas that you burden the team. Your list of key objectives becomes so long that you need bullet points to keep them organized.
On the other hand, if you don’t create enough momentum, then nobody cares. The press won’t write about you, your sales won’t grow, great employees won’t join, and investors won’t fund.
To make matters worse, you don’t know when good news will arrive, so you are quick to overhype success, while going silent during setbacks. You end up turning a gradual process into a roller coaster of big highs and the perception of big lows.
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