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March 19, 2014 AT 7:00 am

FastCo Story on CuteCircuit #WearableWednesday

cutecircuit

Geek Gets Chic With CuteCircuit’s High-Tech Fashion @FastCo Design:

The problem with wearable tech is that all too often it simply isn’t wearable. Some designs are so aggressively nerdy-looking that the fashion-conscious won’t even think about donning them.

London-based company CuteCircuit is trying to change that. Designers Francesca Rosella and Ryan Genz marry high fashion and high tech on the runway, making clothes that are as breathtaking as they are sophisticated.

CuteCircuit’s newest collection recently debuted in a sci-fi fantasy of a runway show at Mercedes Benz Fashion Week. It featured glittering garments equipped with LED lights and models who used a smartphone app to make their outfits change color, glow in the dark, and play video loops.


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