For Discovery Communications Inc. the website HowStuffWorks.com proved to be one investment in digital media that didn’t work. Discovery said Monday it would sell the site, which offers explanations on topics such as “How magnets work” and “How do they make hollow chocolate Easter rabbits?” for $45 million, or less than a fifth what Discovery paid to acquire the web publisher in 2007.
HowStuffWorks.com was/is one of the classic go-to sites for many people for learning… how stuff works. Discovery launched TestTube, a science video network (and a channel on YouTube) in May of 2013. They had acquired Revision3 back in 2012 for a reported $30 million and that’s how/where TestTube was launched out of. In the past Discovery has courted many maker efforts and makers for shows and more, it will be interesting to see where they put their efforts going forward (more video? YouTube only, their own ad network? more TV shows?).
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