The proliferation of counterfeit goods on Alibaba Group Holding Ltd.’s e-commerce sites isn’t just a problem for consumers. Small businesses and entrepreneurs also have to worry.
In a February submission to the World Intellectual Property Organization, Alibaba said it spends more than $16 million each year fighting on protecting brand owners’ intellectual property. The e-commerce giant has 5,000 employees and volunteers handling such issues and has removed more than 100 million listings to products suspected of intellectual-property infringement, it said.
Alibaba.com sellers who post counterfeit goods or patent-infringing material could have their listings removed and accounts suspended, according to the site.
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