These designs by Kunihiko Morinaga block cell phone signals while your phone is in your pocket, so you’ll reach for it less frequently. Odd origins in gum marketing, on FastCo:
The project was actually commissioned by the gum manufacturer Trident, which was worried that gum was starting to disappear along with human contact. “Gum no longer seems to fit in daily rituals the way it did before mobile technology and social media took over,” says Masashi Kawamura, a creative director at PARTY, the agency that dreamed up the project. “We wanted gum to gain relevancy and start a conversation with emerging adults who are too distracted to even notice.”
The dresses, jackets, and shirts that Morinaga created use fabric that blocks electromagnetic waves, so once you slide your phone into a pocket, it’s effectively off. If someone tries to call, the phone won’t ring.
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — Lessons Learned Scaling Airbnb 100X
Wearables — Start with a sketch
Electronics — When do I use X10?
Biohacking — What I Learned from Weighing Myself 15 Times in a Day
Sorry, the comment form is closed at this time.