Hollywood costume designer Vin Burnham and animatronics and special effects designer Adam Wright, who had previously collaborated on an animated dress for Lady Gaga, worked together again to come up with the suits for the stuntmen.
The final LED suit took design inspiration from Lexus’ spindle grilles, and consisted of 7 layers: a base layer, a layer of LEDs, 4 layers for light diffusion, and an outer black silk layer.
These LEDs come in strands of 20 “pixels”, with each pixel being a metal square containing four 5050 RGB LEDs with a 120 degree beam width, and a controller chip soldered to a PCB. These squares are flooded with epoxy, making the pixels waterproof – a key consideration because one of the LED men is submerged in a pool at one point in the ad.
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