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July 21, 2014 AT 9:00 am

British Airways Hosted A Hackathon on a Plane

British Airways UnGrounded Participants Completing Warm Up on Flight

It’s only fitting for British Airways to sponsor a hackathon on board one of their planes while in flight. This project, however, aspired to achieve more than a well executed PR stunt, from Mashable:

British Airways’ hope was that these creative minds would come up with innovative ideas –- not quite “hacks” in the traditional sense –- to address the disconnect between science, technology, engineering and mathematics (STEM) skills and where employment opportunities exist.

“We asked to present to the U.N., rather than just write up a press release at the end of this, because we want these solutions to be generally useful and not just use this for our own gain,” Comber says. “This isn’t about solving a British Airways problem, it’s about solving a global problem.” “This isn’t about solving a British Airways problem, it’s about solving a global problem.”

However, it’s hard to imagine such a vibe could exist outside of an airplane. Groups conferenced in the halls, sat in scattered clusters on the ground and huddled, somewhat uncomfortably, over the tops of chairs. (Yes, the flight attendants were more understanding than usual about people being out of their seats.)

Read more.


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