General Electric is taking a “small step” into sneaker design to commemorate the role — or rather, sole — it had in mankind’s first “giant leap” on the moon.
Forty-five years to the day, hour, and minute after Apollo 11 moonwalkers Neil Armstrong and Buzz Aldrin made the first manned lunar landing at 4:18 p.m. EDT (2018 GMT) on Sunday, July 20, GE will release for sale its new moon boot-inspired, limited edition sneakers, “The Missions.”
The company, which is perhaps publicly better known for its consumer appliances and lighting products, provided in 1969 the silicone rubber that was used to create the now-iconic tread that lined the bottom of the Apollo moon boot. GE also produced the Lexan polycarbonate plastic used in forming the astronauts’ bubble helmets.
“To celebrate the 45th anniversary of the original lunar landing and the sci-fi super materials that made it happen, GE and JackThreads decided to partner up to take that moon boot and create an updated, street-ready version so damn impressive, people will think whoever is wearing it might be from outer space,” men’s clothier JackThreads described on its website.
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