Verity cast cyclists in the role of prey and drivers in the role of predators to explore the threatening and startling “deimatic” behaviour used by animals to scare off and distract predators, such as suddenly displaying conspicuous eyespots, as a potential solution to the problem.
The resulting jacket features proximity sensors embedded into its back that control an LED panel.
If a vehicle gets too close to the cyclist, the jacket will respond with intermittent flashing, which gets faster as the vehicle gets closer. The garment is made from waterproof lightweight technical fabrics.
“The aim was to not only develop a responsive garment but also to change the visual language of cycling jackets,” Verity told Dezeen. “The current language of high-visibility jackets is too similar to road signs, highway maintenance works and other barriers in the built environment – resulting in cyclists being seen as obstacles rather than people.”
“The Deimatic Clothing jacket is trying move away from this visual language and develop new perceptions, with the aim of giving cyclists more space on the road and a safer riding experience,” he added.
Deimatic Clothing was developed as part of Will Verity’s graduate project for his BA Product Design course at Central Saint Martins.
Adafruit has had paid day off for voting for our team for years, if you need help getting that going for your organization, let us know – we can share how and why we did this as well as the good results. Here are some resources for voting by mail, voting in person, and some NY resources for our NY based teams as well. If there are additional resources to add, please let us know – adafruit.com/vote
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.