Today, 3D Robotics – the leading North American drone company across both consumer and enterprise channels, announces its acquisition of Sifteo, a cutting-edge consumer electronics company.
Sifteo’s team of consumer electronics industry veterans (UX designers, engineers, manufacturing experts, retail operations, etc.) bring expertise in building high-quality, high-tech consumer products in large volumes and getting them into mass retailers. Sifteo’s engineering team has developed a set of core technologies for high-performance embedded computation, low-latency wireless communication, virtualization techniques, and sensor fusion, which can be applied to various products.
The focus of the newly combined entities post-acquisition is on expanding from 3D Robotics’ current market leadership position in the B2B and sophisticated developer and hobby drone sectors, to establishing similar market leadership in more out-of-the-box products for the everyday consumer, a vast and still emerging market segment.
Chris Anderson, CEO of 3D Robotics (and former Editor in Chief of Wired Magazine and bestselling author of The Long Tail) commented “When we first engaged with the Sifteo team, and saw their skillset, experience, and IP portfolio, we immediately recognized the impact they would have working with us to transform and grow the consumer drone market. Their consumer electronics experience and deep product skills complement our technology perfectly. We are thrilled to have the resources of both groups together to lead what we believe will be a billion dollar market over the next few years.”
Sifteo, previously supported by multiple research grants from the National Science Foundation and venture financing from True Ventures and Foundry Group, will leave their customer support open for at least a full year for existing Sifteo customers.