In response to a letter from a mom questioning why Lands’ End sells interesting science-themed tees for boys — but not girls — the brand has announced new girls’ science shirts.
When New Jersey mom Lisa Ryder noticed the discrepancy in the Lands’ End catalog earlier this July, she posted a message on their Facebook page which subsequently went viral. It read:
Dear Lands’ End,
My nine year old daughter loves science; She especially enjoys learning about ocean life and outer space. She has read more books on sharks than I ever knew existed, follows NASA news, and hopes to be an astronaut one day.
So you can imagine her reaction when she saw your company’s science-themed t-shirt designs for boys featured on page 26 of your latest catalog. The boys’ options include realistic images of planets and our solar system, labeled diagrams of sharks and dinosaurs, and a “NASA Crew” tee design that she immediately declared to be “the coolest shirt ever.”
We immediately flipped forward in your catalog to find the equivalent shirts in girls’ sizes. But when we got to the available t-shirt designs for girls on page 56, instead of science-themed art, we were treated to sparkly tees with rhinestones, non-realistic looking stars, and a design featuring a dog dressed like a princess and wearing a tutu.
My daughter was very confused. Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls?
So, Lands’ End corporate, how should I respond to my daughter’s question? In 2014, why are you selling “mighty” tees for boys and “adorable” tees for girls? (Descriptions taken straight from your marketing copy.)
My daughter is mighty and she loves science. And until you recognize that it’s not only boys that can fit that description, I’m afraid our family will no longer be shopping in your stores.
Because of the overwhelming response from other parents in agreement with Ryder, the brand announced the release of new science-themed tees for girls on Facebook Wednesday morning.
“You asked, we listened — take a look at our brand-new girls’ science tees. Our first two tees are live on the site — pre-order now to reserve her size (due to the quick turnaround, the shirts will ship in August). Based on your response to the tees, we will continue to add new styles moving forward,” the company wrote…
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Maker Business — To make it through a tough business cycle, layoffs should be a last resort
Wearables — Cracks matter
Electronics — Have any spare fuses?
Python for Microcontrollers — Python on Microcontrollers Newsletter: ESP32-S2 low power, GUIs and more! #Python #Adafruit #CircuitPython @micropython @ThePSF
Adafruit IoT Monthly — The Ultimate Bird Feeder, Adafruit IO UI Refresh, and more!
Microsoft MakeCode — Making a Smart LEGO Ferris Wheel!
EYE on NPI — Maxim’s Himalaya uSLIC Step-Down Power Module #EyeOnNPI @maximintegrated @digikey
New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — New Products 12/2/2020 Featuring Adafruit #TMP117 ±0.1°C High Accuracy I2C #TemperatureSensor – STEMMA QT / Qwiic (Video)
No comments yet.
Sorry, the comment form is closed at this time.