Women are more likely to secure Kickstarter funding than men #WomenInSTEM
The Atlantic has an interesting piece on crowdfunding and gender. Read the full article here.
Women trying to get venture-capital funding face long odds: Somewhere between one and six percent of VC-supported companies were founded by women. Some might explain this by pointing out that women are less likely than men to seek venture-capital funding, which is partially valid. But even then, venture capitalists have been shown to be biased against would-be female entrepreneurs; a study from earlier this year found that professional investors rated pitches from men more highly than those from women, even though the content of those pitches was the same.
A study published last month, authored by New York University’s Jason Greenberg and the University of Pennsylvania’s Ethan Mollick, recommends an alternative for women seeking venture-capital money: Kickstarter. The research found that projects on the site started by women are more likely to succeed than those started by men. Even though Kickstarter operates on a much smaller scale than the VC industry as a whole, the fact that more than 90 percent of its funded projects go on as businesses for one to four years points to the usefulness of the site in promoting more equality in entrepreneurship.
Greenberg and Mollick analyzed 1,250 Kickstarter projects, dividing them into categories of those whose founders and backers tended to be male (technology, gaming), tended to be female (fashion, children’s books), and were about even (film). They didn’t examine any projects with goals under $5,000, endeavors they suspected were liable to have received biased backing from family and friends.
Across the board, projects started by women were more likely to fulfill their funding goals than those started by men. Interestingly, female-headed projects had the starkest advantage in the category of technology, an industry often thought of as hostile to women.
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, or even use Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for MakeCode, CircuitPython, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.