Earlier this year, we wrote about Green Mountain Coffee Roasters, maker of the infamous Keurig single cup coffee makers, and its plan to DRM its next generation coffee pods. The original pods were going off patent, and competition was rising. So, of course, the solution is to come up with something new… and lock it down to make it less useful for consumers. When that story went viral, Team Keurig tried to spin the story, claiming the DRM would provide “interactive-enabled benefits” and would improve users’ safety. Of course, when the system finally started showing up a couple months ago, people quickly realized it had nothing to do with safety, and the “interactive-enabled benefits” seemed to consist mainly of being able to recognize a carafe-sized pod from a single cup-sized pod. Oh yeah, and to block out competing pods so that Keurig pods can be priced artificially high. Interactive! Enabled! Benefits!
Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Learn resistor values with Mho’s Resistance or get the best electronics calculator for engineers “Circuit Playground” – Adafruit’s Apps!
Maker Business — SoftBank Invests $300 Million in WeWork
Wearables — Wood paint
Electronics — What’s in a diode?
Biohacking — Altra IQ – The Running Coach in a Shoe
No comments yet.
Sorry, the comment form is closed at this time.