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September 3, 2014 AT 2:00 am

Movie: CuteCircuit on smart textiles and digital fashion #WearableWednesday

Dezeen and MINI frontiers teamed up to make this great video about wearables brand CuteCircuit. Check out more here.

Dezeen and MINI Frontiers: Francesca Rosella of interactive fashion brand CuteCircuit claims advances in digital “smart” fabrics will revolutionise the fashion industry, allowing us to download new styles for our clothes rather than buying new garments.

“We are living in a digital future, so we do not need to sell 10,000 skirts,” says Rosella. “We could sell 500 skirts, but then could sell thousands of patterns that you download to your skirt.”

By embedding nanotechnology into fabrics, we can create “smart textiles” that are conductive, or even computational, Rosella explains.

“Some fabric that you can imagine 50 years ago was just a stretch knit, now through nanotechnology can be coated with particles of silver or gold to become a conductive fabric, which we can use instead of wires,” she says. “There are other fabrics that can do some kind of computation.”

Thousands of tiny micro LEDs can be woven into such fabrics to create garments that can change pattern or colour instantly.

“All of a sudden, these surfaces that you’re wearing, these textiles, become alive,” says Rosella. “They allow you to express yourself, suiting your mood and the situation you’re in with your friends.”

Read more.

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