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Fashion meets technology: Polo Ralph Lauren presents holographic catwalk 4D show above Central Park lake #WearableWednesday #nyfw

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Via The Independent.

Ralph Lauren staged a revolutionary new runway event last night in Manhattan’s Central Park for its Polo line.

Guests gathered on Cherry Hill lawn to take in the water-screen projection which is a revolutionary new concept in fashion show, fusing fashion and technology.

Models appeared in four-story tall projections, dressed in outfits from the new spring 2015 collection. The images were projected in 4D onto a 60ft tall water screen creating a multi-sensory effect.

“I really wanted to do something big for the new Polo Women’s brand — something set in the city — that felt modern. We returned to Central Park, a place I love, and captured the spirit of Polo with a truly innovative mix of fashion and technology,” said Ralph Lauren.

Read more.

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