“Every business page on Google+ should be looking to engage in popular communities relevant to their business, but if you really want to stand out, strive to build your own community. The most successful kinds are non-promotional and focused on high level interests,” Marc explained. When I asked for a good example, he pointed to Adafruit, a DIY gadget provider. “Their company does a great job of this by appealing to inventors, builders and artists.”
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