The New Yorker published a piece on how and why The Lego Movie impacted the toy brand as a whole:
It was not inevitable, then, that “The Lego Movie” would be good for Denmark’s Lego Group. Sean McGowan, a toy-industry analyst at the firm Needham & Company, remembers talking to Lego executives in 2013, when the movie hadn’t yet come out and few employees had seen it. The company had been growing quickly for several years—much more quickly than the toy sector as a whole—but its momentum had recently slowed. Executives were hopeful about the movie’s prospects, but also anxious. Would it poke fun at the toy? Would it be any good? “They were nervously excited and a little concerned that their hopes wouldn’t be met,” McGowan says. As he remembers it, no one expected the film to alter the brand’s fortunes in any meaningful way. “Nobody at Lego, at this time last year, was thinking, ‘We’re going to turn around what has been a slower year and really reaccelerate.’ ”
Adafruit publishes a wide range of writing and video content, including interviews and reporting on the maker market and the wider technology world. Our standards page is intended as a guide to best practices that Adafruit uses, as well as an outline of the ethical standards Adafruit aspires to. While Adafruit is not an independent journalistic institution, Adafruit strives to be a fair, informative, and positive voice within the community – check it out here: adafruit.com/editorialstandards
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
Have an amazing project to share? The Electronics Show and Tell is every Wednesday at 7pm ET! To join, head over to YouTube and check out the show’s live chat – we’ll post the link there.