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September 17, 2014 AT 2:00 am

Cute Circuit brings wearable tech to #NYFW #WearableWednesday

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Check out Cute Circuit’s latest collection from this years New York Fashion Week. Via Ecouterre.

“Everything is illuminated” might as well be CuteCircuit’s motto. After its dazzling February debut, the London-based atelier returned to Mercedes Benz Fashion Week last Thursday with another animated performance. The runway show, held at The Hub at Hudson ran through a gamut of looks, from ready-to-wear casuals to haute techno-couture. Many of the garments featured CuteCircuit’s exclusive sensor-embedded “Magic Fabric” technology, which uses thousands of micro-lights to add color and dynamism to its already striking designs.

Francesca Rosella and Ryan Genz, whose “Q by CuteCircuit” smartphone app allowed its models to dictate their clothing’s appearance, demoed an updated version makes downloading digital patterns online—and then displaying them instantaneously—a cinch. It’s the perfect accessory for folks who can’t, or won’t, make up their minds.

The app now connects to Twitter, as well—just in case you need to make a 140-character statement on the fly. “Because the hashtag is decided by each individual wearer, tweets shown on the garment are always under their control,” Rosella said after the show. “For example, a special hashtag could be invented for a specific social event and friends sharing this hashtag can literally message their thoughts to each others’ clothing.”

Better pack your shades; the future is looking pretty bright.

Read more.


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