Ginsberg’s idea is that, in a future of affordable and sustainable biodegradable materials, car production would become more localised and different design traits would emerge reflecting local climates, tastes and fashions.
“The first car would be the chassis that MINI would distribute, and there’d be a simple design for the shell of this car,” she explains. “You’d send out the design to different countries and different locations, and in each country you’d have workshops or small distributed manufacturing plants making cars out of local materials.”
“You start to see there are traits diversifying, mutating. The cars themselves aren’t evolving, but the decisions made by humans about the design of them is what is actually starting to show biological adaptation and mutation.”
Ginsberg is using different resins to produce her model cars, which she is customising with a variety of different shells.
“There are some that have got raincoats made out of latex, some of them are going to have little sun visors made out of wood,” she says. “It’s been really fun to be allowed to be very playful with the design language and make quite a lot of mess in the process.” ….
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Maker Business — How Authority and Decision-Making Differ Across Cultures
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