The Drink Up Fountain is project created in September 2014 by YesYesNo Interactive studio in collaboration with Partnership for a Healthier America’s Honorary Chair – First Lady Michelle Obama, and Y&R New York, VML New York creative agencies, dedicated to encouraging people to drink more water more often: “You are what you drink, and when you drink water you drink up!”
dispenses entertaining greetings and compliments intended to entice the drinker to continue sipping. When a drinker’s lips touch the water, the fountain “talks,” completing a circuit and activating speakers. When the drinker pulls his or her head away and stops drinking, the circuit breaks and the fountain stops talking. With hidden cameras set up, Drink Up caught unsuspecting individuals using the fountain in New York City’s Brooklyn Bridge Park
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