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October 14, 2014 AT 7:00 am

Alice Brooks and Bettina Chen #ALD14 @findingada

Screen Shot 2014 10 07 at 6 57 35 PM

Alice Brooks and Bettina Chen founded Roominate in 2012 to inspire young girls to explore the STEM fields. The two met while pursuing masters degrees in engineering at Stanford, where they united behind a common goal to invigorate the next generation of female engineers by engaging them through play.

From Roominate:

In the US, less than 15% of women enter college intending to major in a STEM (Science, Technology, Engineering, and Math) field. Alice and Bettina believe the gender gap starts young. Many girls’ toys lag behind in the development of spatial skills, hands-on problem solving skills, and confidence with technology. These are exactly the skills that Roominate aims to develop.

Roominate’s unique blend of building, circuits, design, crafts, storytelling, and creativity teaches kids while they play. Using motor and light circuits, modular furniture building pieces and walls, Roominate empowers kids to build endless amazing creations!

Roominate teaches:

  • Hands-On Problem Solving
  • Spatial + Fine Motor Skills
  • Self-Confidence
  • Creativity
  • Basic Circuitry

The pair did an extensive interview with Huffington Post. Check it out here!

How is Roominate making a real difference in the STEM community?

Roominate is opening up more possibilities for girls. With Roominate, we are challenging girls to do things that they can’t with their other toys: build, wire up circuits, and be inventive–all at the same time! By being completely open-ended, Roominate empowers girls to create and tell their own stories.

Roominate also helps develop skills that are crucial not only for STEM success, but for any career choice. Girls are learning creative and logical problem solving, developing spatial reasoning, and building up their self-confidence. Most importantly, girls are beginning to realize their potential and seeing that they can accomplish anything.

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