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October 14, 2014 AT 8:00 pm

Debbie Sterling #ALD14 @findingada

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Goldie Blox founder Debbie Sterling wants to show girls that they can be engineers, too. After graduating from Stanford with a degree in Mechanical Education Product Design, Sterling started Goldie Blox in 2012. The product was funded after only 4 days on kickstarter and is now available for sale worldwide.

Read more about Debbie Sterling and Goldie Blox here!

At GoldieBlox, our goal is to get girls building. We’re here to help level the playing field in every sense of the phrase. By tapping into girls’ strong verbal skills, our story + construction set bolsters confidence in spatial skills while giving young inventors the tools they need to build and create amazing things.

In a world where men largely outnumber women in science, technology, engineering and math, girls lose interest in these subjects as early as age 8. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys’ toys.” GoldieBlox is determined to change the equation. We aim to disrupt the pink aisle and inspire the future generation of female engineers.

Meet our inventor and CEO, Debbie Sterling

Debbie Sterling is the founder and CEO of GoldieBlox. She never knew what engineering was until her high school math teacher suggested she pursue it as a college major. Debbie couldn’t figure out why her math teacher thought she should be a train conductor! Nevertheless, she gave engineering a try during her freshman year at Stanford. Four years later, she graduated with a degree in Mechanical Engineering / Product Design. Bothered by how few women there were in her program, Debbie became obsessed with the notion of “disrupting the pink aisle” with a toy that would introduce girls to the joy of engineering at a young age.

Gb about goldie



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October 14th is Ada Lovelace Day! Today the world celebrates all of the accomplishments of women in science, art, design, technology, engineering, and math. Each year, Adafruit highlights a number of women who are pioneering their fields and inspiring women of all ages to make their voices heard. Today we will be sharing the stories of women that we think are modern day “Adas”. We will also be referencing women from history that have made impacts in science and math. Please promote and share #ALD14 with your friends and family so we can promote and share with all of the world wide web!

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