If you live in Italy, you’ve apparently heard of the band Subsonica. They’re touring this fall and have come up with an interesting costuming idea to support their hit “Di Domenica.”
Fans are being asked to submit animated GIFs created with Google+ Motion on the theme of “Sunday” (or, in Italian, “Domenica,” Get it?). Band members will wear clothing that will project selected animations as they play the song.
The campaign is the brainstorm of the design house Isobar; the clothes are made by CuteCircuit.
This video’s in Italian, but it’s short and you’ll get the idea.