November 26, 2014 AT 4:00 am

Victoria’s Secret launches heart rate monitor bra #WearableWednesday


Via Wearable Tech Insider.

We apparently missed this when it was annouced — and from a search of the web, so did everyone else — but Victoria’s Secret is selling a bra with a heart-rate sensors built in.

The intimate apparel store has an entire line of sports bras, but the “Incredible by Victoria’s Secret Heart-Rate Monitor Compatible Sport Bra” includes sensors and technology from the Finnish fabric maker Clothing+. You still need to clip on your favorite communications module, but the sensors are built into the fabric itself. No belt needed.

Read more.

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