Debbie Sterling, a Stanford engineer who launched the Goldie Blox toy company in 2012, said she was amazed and proud to be in the parade, which marks the official opening of the festive season and was watched by 25.2 million people last year. “It’s one of the coolest feelings,” she said. “This is such an iconic, historic event.”
The float will be literally “girl powered” – a woman dressed as Goldie will power a contraption on the front of the float by riding a bicycle. Women in hamster wheels will power a middle section. “There’s no smoke and mirrors here. We had to cast a girl who’d done a lot of spin classes,” said Sterling.