In 2012, Chris Anderson left Wired, where he had been editor-in-chief for a decade to run a startup.
He had met someone online to help him run his company: Jordi Muñoz, a teenager in Tijuana, Mexico.
They unlikely pair met through a drone enthusiast blog Anderson started, called DIY Drones. Since Anderson’s first private message to Munoz a few years prior, they had been building flying contraptions together. The devices were a hit: their side project generated $5 million by the time Anderson was ready to leave Wired.
The concept was proven, and it was time to form a venture-backed business, 3D Robotics.
“From the outside perspective, it seems insane that an editor would start a robotics company with a Tijuana teenager,” Anderson says. “But it’s exactly the right person to start a company with.”
Here’s how they found each other and created one of the top drone companies in just two years.
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