…This slow-motion video by director Chris Cairns was made as a commercial for a U.K. product called Flavour Shots. Rhythmic pyrotechnics send several colorful tons of black peppercorns, cardamom, turmeric, paprika, cumin seeds, coriander, and more soaring upward in great clouds of spicy fireworks.
“The intention [was] to create an audio-visual feast,” Cairns says in a behind-the-scenes video (below). Composer MJ Cole wrote an ethereal piano piece that crescendos into a climax, then pyrotechnic designer Paul Mann used a timing code to signal spice bag explosions in sync with the music’s notes.
“In music, you can have different tambours that relate to different flavors and colors that relate to different chords,” Cole says. Part of what’s so magical about this video is that it’s CGI-free. In our action-movie-packed world, we’re used to explosions being faked. But in the making of this video, garlic cloves really did fly gracefully through the air. Delicate parsley leaves really did flutter amidst swirling clouds of cayenne….
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