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January 7, 2015 AT 9:00 am

Wearable Devices for Women: Still Pretty and Still Dumb @nytimesbits #WearableWednesday

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Fashion and function fight for ladies’ accessories attention on NYTimes Bits blog:

Tech companies are looking for ways to design devices that not only appeal to women but are explicitly for women.

That’s unfortunate.

This summer, Google announced a version of Google Glass embedded in Diane von Furstenberg frames, and is working with Luxottica on more. Rebecca Minkoff and Case-Mate said they might but have not yet released a line of wearables and tech accessories.

And then there’s the My Intelligent Communication Accessory, or M.I.C.A., smart bracelet, designed in collaboration with Intel and Opening Ceremony, which finally went on sale this month.

“I’m not a woman and I find a little bit of it insulting,” said Robert Brunner, the founder of the San Francisco design studio Ammunition. “People seem to think the way you’re going to sell this to a woman is to just make it look a little more blingy and then they’ll buy it.”


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