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January 9, 2015 AT 9:11 am

iRobot Co-Founder Hopes to Brand Drones as She Did the Roomba #drones

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iRobot Co-Founder Hopes to Brand Drones as She Did the Roomba.

While CyPhy isn’t among the army of drones in the tech spotlight at CES 2015 in Las Vegas this week, its drone program is being closely watched as its founder helped brand and bring robots into the home as the co-creator of the Roomba, the robotic vacuum cleaner that launched 1,000mobile kitty videos.

Recently named to the CNBC Next list, Grenier co-founded iRobot, whose technology helped the U.S. military set off bombs in Iraq and Afghanistan, the Guardian notes in a profile.

On the consumer front, iRobot’s smart home products are still best known for the Roomba, which has sold 10 million units. Sixty percent of those Roombas, by the way, have been given names by their owners.

At her six-year old CyPhy startup, Grenier is still coming up with pithy product names (such as “The Department of Failed Good Intentions”).

Read more.


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