In an age of job-hopping and serial startups, Dan Price sounds like a 1950s throwback. Just 30, he formed his Seattle-based credit card processing company, Gravity Payments, 11 years ago. “My goal is to do this forever,” he says.
Considering the company’s success—it processes “a little under $10 billion”
in credit card transactions and sees revenue of about $150 million annually—Price could probably cash out for a very pretty penny.
“I’ll ask friends who have sold their businesses, ‘Did that business get to the goal that you originally had in mind?’ And they’re all happy they sold because of the phenomenal financial outcome. But when I ask them, ‘Did you actually accomplish the nonfinancial goal that you set out in starting that business?’ … they almost all say no.”