Earlier this month, Fast Company published an article about Lego’s recent transition back into the spotlight and what the company will do next.
Every September, largely unbeknownst to the rest of the company, a group of around 50 Lego employees descends upon Spain’s Mediterranean coast, armed with sunblock, huge bins of Lego bricks, and a decade’s worth of research into the ways children play. The group, which is called the Future Lab, is the Danish toy giant’s secretive and highly ambitious R&D team, charged with inventing entirely new, technologically enhanced “play experiences” for kids all over the world. Or, as Lego Group CEO Jørgen Vig Knudstorp puts it, “It’s about discovering what’s obviously Lego, but has never been seen before.”
Join us every Wednesday night at 8pm ET for Ask an Engineer!
Maker Business — Transforming Today’s Bad Jobs into Tomorrow’s Good Jobs
Wearables — Etching a stencil
Electronics — Is your op amp going crazy?
Biohacking — Token – A Wearable Ring with NFC & Bluetooth
No comments yet.
Sorry, the comment form is closed at this time.