In August of 2014 Keurig Green Mountain® replaced the standard Keurig K-Cup® brewers with a new version 2.0. This new version is very similar to previous models except for ONE thing… it includes a new lockout technology that only allows “Authorized K-Cups®” to work.
It does this by visually identifying a special ink on the lidding. Any cup without this “special” ink is rejected by the machine thus ensuring Keurig’s® marketplace dominance. While other companies are quickly working to adopt this special ink to their cups we at Rogers Family Company® believe that your right to choose any option is imperative.
That’s why we have developed this easily installed “Freedom Clip” for Keurig 2.0® brewers. Just place the clip in your new brewer and it will see all k-cup type pods as “Authorized K-Cups®” . This clip is our gift to you. Now go forth and brew with freedom.
Well, next up we suppose someone will post up a 3D file to download/print and then Keurig will go after them? Or possible the Rogers Family now?
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Actually, if you peel the green spot off one of the large pods that comes with the machine and tape it under the same hole they show there, you get exactly the same effect.
And a small magnet in the front of the machine unlocks it into the wider specialty pod mode so you can brew 16oz cups even with the “licensed” pods.
I do not believe that this mechanism really qualifies as DRM so much as annoyance. I have seen shoelaces that provide more security than this scheme. It was poorly thought out – easily avoided and the only real outcome is to alienate customers who can’t circumvent it (which, lucky for them, is not many since it is so easy to circumvent).