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February 4, 2015 AT 2:00 am

Pratt Institute’s Incubator explores the fashion-tech mashup #WearableWednesday

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If you live in the New York City area Pratt’s new exhibit opened yesterday and it sounds like it will be really cool. Check out more info via Racked.

The Brooklyn Fashion and Design Accelerator, Pratt Institute’s newest venture that’s referred to as the BF + DA, is getting a jump on Fashion Week with its first public exhibit. Cloud Couture: The Intimate Connection Between Fashion and Technology takes a look into our increasingly high-tech apparel options through interactive displays, videos, photography, and more.

It also shows what’s already capable with digital production, such as the above pixelated shoe created by Francis Bitonti Studio with Adobe software—yes, those exist in real life—and a 3D-printed LED-lit bra from Chromat. Plus, Billie Whitehouse takes sports watching one step further with the “Alert Shirt,” which pairs with a smartphone app to simulate the action on the field through sensors in the jersey (and while it would be cool to feel the power of Serena Williams’s serve, it might not feel so great to know what it’s like when Houston Texans defensive end J.J. Watt smashes into you).

Read more.


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