We measure everything at Adafruit, from shipping speed to YouTube subscribers. Our team has a massive report we share each month that has all our online efforts and we have a PDF overview for the press folks who ask about us. Here’s a high level overview of just some of the things we measure. We’ll post another one of these mid year, or year end to compare and see how we’re doing. Adafruit does not take ads on our site and never will (or spam!), pageviews are still important to us because it means we’re doing interesting things that people want to check out. We’ve decided not to have a marketing team or group and focus on our customer service, shipping speed, new products, new web site features, weekly shows, videos, tutorials and more. Maybe we’ll do what is considered “traditional marketing” one day, but our customers and community and team here really enjoy how we’re doing things now, we’ll keep going 🙂
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