We measure everything at Adafruit, from shipping speed to YouTube subscribers. Our team has a massive report we share each month that has all our online efforts and we have a PDF overview for the press folks who ask about us. Here’s a high level overview of just some of the things we measure. We’ll post another one of these mid year, or year end to compare and see how we’re doing. Adafruit does not take ads on our site and never will (or spam!), pageviews are still important to us because it means we’re doing interesting things that people want to check out. We’ve decided not to have a marketing team or group and focus on our customer service, shipping speed, new products, new web site features, weekly shows, videos, tutorials and more. Maybe we’ll do what is considered “traditional marketing” one day, but our customers and community and team here really enjoy how we’re doing things now, we’ll keep going 🙂
Stop breadboarding and soldering – start making immediately! Adafruit’s Circuit Playground is jam-packed with LEDs, sensors, buttons, alligator clip pads and more. Build projects with Circuit Playground in a few minutes with the drag-and-drop MakeCode programming site, learn computer science using the CS Discoveries class on code.org, jump into CircuitPython to learn Python and hardware together, TinyGO, or even use the Arduino IDE. Circuit Playground Express is the newest and best Circuit Playground board, with support for CircuitPython, MakeCode, and Arduino. It has a powerful processor, 10 NeoPixels, mini speaker, InfraRed receive and transmit, two buttons, a switch, 14 alligator clip pads, and lots of sensors: capacitive touch, IR proximity, temperature, light, motion and sound. A whole wide world of electronics and coding is waiting for you, and it fits in the palm of your hand.
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New Products – Adafruit Industries – Makers, hackers, artists, designers and engineers! — New Products 5/12/2021 Featuring Adafruit Rotary Trinkey – USB
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