0

What the Tech World Doesn’t Understand About Fashion #WearableWednesday

Apple Unveils iPhone 6

Excellent essay about tech fashion and Apple Watch on Racked.com:

It’s pure arrogance for Silicon Valley to imagine that it can make wearables cool by hiring a few fashion people, putting the product on a runway, or throwing money at “collaborations” with brands. This is a new game they’re trying to play, one with different rules. The rollout of the Apple Watch would look much different if it were orchestrated by a brand like Chanel. Instead of being released at $350, it would hit stores with a price tag in the thousands. Consumers would clamor to get their hands on one, only to be stymied by limited runs, which would further stoke desire. Only after a few years of artificial scarcity would it enjoy wider release.

Obnoxious? Maybe. But to do cool right, brands have to jettison tech world values like accessibility and utopianism. Cool isn’t fair. You can’t have it both ways.


Flora breadboard is Every Wednesday is Wearable Wednesday here at Adafruit! We’re bringing you the blinkiest, most fashionable, innovative, and useful wearables from around the web and in our own original projects featuring our wearable Arduino-compatible platform, FLORA. Be sure to post up your wearables projects in the forums or send us a link and you might be featured here on Wearable Wednesday!


Join 4,000+ makers on Adafruit’s Discord channels and be part of the community! http://adafru.it/discord

Learn “How Computers Work” with Bill Gates, Ladyada and more – From Code.org !

CircuitPython in 2018 – Python on Microcontrollers is here!

Have an amazing project to share? Join the SHOW-AND-TELL every Wednesday night at 7:30pm ET on Google+ Hangouts.

Join us every Wednesday night at 8pm ET for Ask an Engineer!

Follow Adafruit on Instagram for top secret new products, behinds the scenes and more https://www.instagram.com/adafruit/


Maker Business — Pololu’s New Machines

Wearables — Mystical elements

Electronics — Disable unused channels!

Biohacking — Two Blood Meters to Start Your Biohacking Adventure

Get the only spam-free daily newsletter about wearables, running a "maker business", electronic tips and more! Subscribe at AdafruitDaily.com !



No Comments

No comments yet.

Sorry, the comment form is closed at this time.